As a the leading financial provider, UBA mission was to tailor the customer experience using disruptive innovation to deliver personalization, flexibility, and an enjoyable experience to users.
Today’s customers are using mobile devices to perform all their financial needs such as pay bills, manage finances, etc. like never before.
UBA REDD Mobile Banking app redesign was aimed at bringing more focus and attention to engagement and personalization of customers’ experience.
The Mobile app allows UBA to connect with customers and give them the experience and channels they need when they need it.
My roles in the project was to design a UX vision strategy and redesign the application based on research insights.
I contributed individually on this project, the following were my impact;
I collaborated with large cross-functional teams within Nigeria and Rest of Africa to review the insights from the research, define a product vision and implement the designs on the final outcome.
Not limited to two, but my researched revealed valuable insights on issues around from the users’ motivations, frustrations and pain points that existed on the old application.
The results uncovered critical and strategic UX design decisions need to be taken to improve the solution.
The following and more insights presented opportunities to solve problems;
